About Zoë Boston

'Zoë is a vibrant, passionate, life-loving coach who inspires her clients to seize each day and live it fully, to challenge themselves, and to see themselves as bigger, bolder and braver than they thought possible.'

'Coaching with Zoë is like having a new lens through which to see your life, a lens that offers a multitude of options you just hadn't noticed before.'

Why Coach with Me?

  • I have been through many transformations in my life, from teacher, to corporate management, to entrepreneur, to mother, to coach and holistic health practitioner.

  • I know how it feels to fail, and I know how it feels to stand up again and succeed.

  • I am constantly adding tools to my portfolio to benefit the growth of my clients and myself.

  • I work holistically, the whole of you is important to me, your mind affects your body affects your work and performance and affects your life, you are not one thing you are all things, and I will work with all of you.

  • I am passionate about you having a fulfilling, enriching life, so you get clear what you want, you fulfil your goals and lead a purposeful, confident, balanced life.

  • I have lived, worked and trained across the world, I am culturally aware, sensitive and I love to work with people from all backgrounds.

My Past

I spent five years living in Asia teaching English in Universities and Schools. Moving back to London I then spent 12 years working in the Financial Markets running Sales and Business Development Teams.  I qualified as a Nutritional Therapist, studying whilst still working in the corporate world, and simultaneously trained in various types of massage therapy, bodywork and natural movement which ended up taking me across the globe.  I became a practitioner of NLP, Hypnotherapy and EFT, and trained in Bi-Aura therapy.  

In 2009 I left my job in the corporate world and set up my own company specialising in holistic wellbeing packages and retreats.

In 2011 I became a mother, the most beautiful, terrifying, challenging and rewarding job I have ever had.

My Now

I am a Transformational Life and Wellness Coach, passionate about natural health and living life with vitality. I thrive on helping people achieve a deep understanding of what they want, where they are going, and how they are going to get there.  I help my clients connect to themselves, and their deepest life purpose, to integrate work, family and life, and find out who they really are and what they want.

I am also a Holistic Health Practitioner owning PuraVida Health which specialises in Nutrition, Movement and Massage to help clients achieve optimal health.

I split my time between being mum to my two girls, coaching and mentoring people through times of change and transition in work, family life and emotionally stressful situations, coaching teenagers and young adults through exam and social related stress and pressures, and working as a health practitioner.

My Passions

  • Being the best mother I can be, which sometimes feels like failing, a lot!

  • I love to ski, hike, climb, swim, water-ski, practise yoga, connect to nature, just sitting under a tree will do it.

  • I love to cook and play around in the kitchen, inventing sugar free recipes to satiate my ever hungry children.

  • I love to move, dance, sing (badly!) and play music.

  • Travel is in my blood, I first lived abroad alone aged 17 and have spent most of my life since then travelling and living in different countries.

  • I speak English and Italian, a little French and Japanese and am currently working on my German.

  • I am passionate about natural health, the body's natural ability to heal and repair itself and am constantly immersing myself in new studies to understand more about the fascinating and deeply relevant connection between body, mind and soul. My current focus of study is on Embodiment Principles.


Zoe Boston Life and Wellness Coach in St Albans

My Qualifications

BA Hons English Literature and Philosophy – University of Birmingham

Mindfulness and Subconscious

Co-Active Coaching - CCPC
Life Coaching - Accredited by ICF
NLP Master, Coaching & Hypnotherapy Dip
CBT - Cognitive Behavioural Therapist


Nutritional Therapist - NT Dip


Raynor Massage Master
Metamorphic Technique
Emmett Technique
Pregnancy and Postpartum Massage
Myofascial Release Technique
Quantum Touch
Acupressure & Trigger Point Techniques

Energy Work

Bi-Aura Therapy


Fitness Trainer
MovNat Coach
POSE Running Coach
Former Wild Fitness Coach

"It takes courage to endure the sharp pains of self discovery, rather than choose to take the dull pain of unconsciousness that would last the rest of our lives."
Marianne Williamson